Part One - Introduction
by Monroe Mann
(c) 2011 by Monroe Mann
He sold out Madison Square Garden on August 31, 2010 (will no opening act) in 16 seconds, less than three years after officially starting his career, and based solely on his first album. Having achieved this amazing feat, whether you like it or not, he is now considered among the ranks of musician legends Michael Jackson, U2, Madonna, and the Rolling Stones.
His name? Justin Bieber.
Ozzy Ozbourne asks in the television commercial, “What is a Bieber?” The answer is not, “A random fluke success story.”
In this article, I aim to explain why Justin Bieber succeeded, and how anyone else (i.e. you too) can copy what he and his team did to try to reach similar results. While not everyone will have his level of success (and so quickly)… someone has to. As I like to say, “Someone has to be on the cover of the next People Magazine… and it may as well be you.”
Folks, contrary to popular belief, his story is not all about luck (which I do not believe in) and has nothing to do with his talent (there are more talented artists out there). It has to do with what I am calling:
The Science of Stardom.
I saw the movie Never Say Never about a month ago. Never Say Never is the totally inspiring documentary about Bieber and his rise to stardom. After I left the theater, two conflicting thoughts came to my head:
1) HOW INSPIRING. It was so eye opening to see what is possible in this world; to see that it is certainly not impossible to go from obscurity to stardom in just two years (and in Rebecca Black’s case, just two weeks). It really was wonderful to see that the underdog can succeed in the hardest business of them all.
Watching the movie, however, also brought this second thought to mind:
2) HOW DEPRESSING. I thought, “But it was so random. What does this say about my whole theory that there is no such think as luck? Did his success happen completely on a fluke? This can’t be!”
Well, fortunately, on this second point: that’s where I was wrong.
That night after the movie (when I should have been sleeping in prep for day 2 of the California bar exam, lol), all I was doing was tossing and turning, trying to reconcile these two conflicting thoughts in my head. It bothered me SO much that his success was a ‘fluke’. That someone just ‘discovered’ him on YouTube and off went his career. It bothered me so much because I don’t believe in luck; I wanted there to be some method to the madness that is Bieber Fever; I wanted there to be some science behind his stardom.
Well, the following night—after much tossing and turning in my bed—I figured it out. I figured out what exactly had happened.
Keep reading this blog and I’ll keep explaining. Part Two of The Science of Stardom is coming soon.